How to approach your digital transformation

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How Missouri businesses can approach digitization to better compete in a digital economy.

It used to be that small and midsize businesses had two main advantages over large corporations; they could provide more personalized service and could make and implement strategic decisions faster. The personalized service meant they built loyal, long-term relationships that gave them valuable customer insights and business intelligence. The speed of change kept them a step ahead of the competition. But as information became digitized and front office processes became automated; these valuable advantages were lost.

Today, large corporations provide highly personalized marketing and services. In place of old-fashioned business intelligence, they utilize artificial intelligence to find and create additional value for their customers. Digitization has enabled automated processes that deliver services faster and more efficiently. Think Facebook, Google, Amazon, Netflix, and Apple. These companies defined how we now use technology to grow quickly, scale efficiently, operate simply, and communicate dynamically.

The advance of big tech and the digitization of business is no longer a new concept. However, the impact is still as potent as companies of all sizes prioritize leaner, more automated, and cost-efficient operations and a shift to remote or hybrid work models. So, the question isn’t can digitization help your business? Or, how can digitization help my business? It’s what is the best approach to digitization for my business?

Digitaization Begins at the Top

Business leaders need to be champions for digitization. Typically, I see that resistance to change is most ardent at the top. Staff often recognizes the need for process improvements and better technology solutions before the executives. I advise the C-level staff to begin by simply embracing technology not solely as a one-off solution but as a cultural value. Be willing to evolve with technology. For example, simply switching to cloud storage can return a lot of value by eliminating hardware costs, enabling a scaled plan for growth, and allowing staff to work flexibly from wherever they are most productive.

Digitization is a Process

Don’t approach digitization as a transformation. Instead, approach it as a process. Outside of going from an insecure cybersecurity position to a secure state, there is rarely a need to implement a business-wide transition. There are a multitude of solutions that can help improve both front-office and back-office operations. The critical thing is to begin the digitization process and reposition your business to be more productive and competitive in a digital economy.

Identify your Desired ROI

Identify your desired return on investment. Digitization can lower the cost of doing business by eliminating or replacing unnecessary expenses or driving greater productivity. For example, moving to cloud computing or using a pay-as-you-go SaaS platform will typically cost far less than buying or building the technology. Digitization can also improve resilience, flexibility, and employee and customer satisfaction. Monitor your investment to drive the most value for you, your customers, and your partners. Once you have implemented an effective strategy and solution, apply what you’ve learned to your next area of focus.

Consult an MSP

Consult with a managed IT services provider (MSP). IT networks are complex, and digitization requires expertise to implement properly and cost-efficiently. All systems collecting data, including wiring, routers, databases, applications, and servers, will need to be kept secure and engineered for efficiency. A good MSP can provide professional guidance and project management. They can take a comprehensive look at your business and help you prepare a digitization plan for your business’s future.

If you’re interested in learning how digitization can make your business more productive, efficient, and secure, contact my team at NOC Technology for a free assessment. No sales speeches, just information.

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