Practicing what we preach: Intelligent automation

by Jon Lober | NOC Technology

Using automation to free up humans to do what humans do best.

automation saving time for customer service

The Challenge

Death by Quality Control

At NOC Technology, we were spending two hours daily on manual quality assurance. Senior engineers reviewed every ticket for compliance, checked documentation accuracy, and identified escalation needs. While this ensured quality, it meant our most experienced technicians spent 25% of their day on repetitive review tasks instead of solving complex client challenges.


The hidden costs were even higher:

  • Delayed escalations: Critical issues sometimes waited hours for review
  • Inconsistent documentation: Updates happened in batches, creating gaps
  • Engineer burnout: Senior staff felt underutilized reviewing routine tickets
  • Scaling limitations: Adding clients meant proportionally more review time


We realized we were asking humans to do what machines do best—pattern recognition and compliance checking—while machines sat idle.


The Solution

AI That Thinks Like a Senior Engineer

Instead of adding more reviewers, we built an AI system that mimics our best engineers’ decision-making process. This wasn’t about replacing human judgment—it was about amplifying it.


Our AI Implementation Includes:

  • Intelligent Ticket Analysis, reviewing and identifying quality issues
  • Dynamic Documentation Management, comparing every action against current documentation, identifying outdated procedures, and suggesting updates
  • Proactive Escalation Intelligence, recognizing patterns that indicate need for senior involvement and alerting appropriate teams quickly
  • Real-Time Coaching, delivering tipsto technicians during ticket work, sharing relevant solutions, and building institutional knowledge across the team


The Implementation

Practicing What We Preach

The biggest challenge wasn’t technical—it was cultural. Our team needed to trust AI recommendations and see it as an enhancement, not a replacement.


Initially, we ran AI analysis alongside human reviews, comparing results to test accuracy. Next, we allowed AI to take a first-pass at reviews while senior staff focused on complex cases. Finally, we allowed AI to manage routine quality assurance independently, freeing up humans to handle strategic decisions and client relationships.


The Results

Time Reclaimed, Quality Enhanced

  • Engineer Satisfaction
    Senior staff now focus on architecture, innovation, and complex problem-solving—the work they were hired to do.
  • Client Experience
    Issues resolve faster with smarter escalation and technicians armed with better information.
  • Business Growth
    We’ve added 30% more clients without adding review staff, improving margins while maintaining quality.
  • Documentation Accuracy
    Our knowledge base stays current automatically, improving first-call
    resolution rates.


Why This Matters for Your Business

Every business has its version of our ticket review challenge—repetitive processes that consume talented people’s time:

  • Financial firms: Manually categorizing transactions and matching invoices
  • Healthcare practices: Transcribing and routing patient communications
  • Manufacturers: Compiling production reports from multiple systems
  • Professional services: Creating client reports from scattered data sources


The question isn’t whether AI can help—it’s whether you’ll implement it before your competitors do.


Getting Started: Your Path to Less Busywork

We learned three critical lessons that apply to any business:


1.Start with one painful process.
Pick an operation that is costing you.


2. Involve your team early.
They need to trust the solution.


3. Measure what matters.
Employee satisfaction and quality improvements drive real ROI.


Ready to Eliminate Your Busywork?

At NOC Technology, we don’t just implement AI—we understand the human side of digital transformation. We’ve been through it ourselves.


Let’s identify where intelligent automation can free your team to do what they do best.

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